Giussano, 7th January 2020 – Linea MammaBaby®, an Olcelli Farmaceutici brand born in 2013 from the passionate belief of offering a top-quality product for the whole family which was also in harmony with nature, will take part in Pitti Immagine Bimbo 90 scheduled in Florence, in the historical headquarters of Fortezza Da Basso, from 16^th to 18^th January 2020. During the ninetieth edition of the Salone, which is also the first time that the brand has a dedicated stand (Fancy Room, Q/19). Linea MammaBaby® will present its seven Cosmos Natural products’ preview to all visitors.

Linea MammaBaby® brings all the brand most cherished values to Pitti Immagine Bimbo 90: sustainability, love for nature and children skincare. The new Cosmos Natural products range is the latest arrival of a long journey in the name of safety, reliability and quality. Every product is made sustainable, paying great attention to environmental impact and respect for nature. Still in the new range, Linea MammaBaby® confirms its great attention to the choice of natural ingredients that make up the references and to the packaging design, another brand sign of distinction. Linea MammaBaby® stands out for its clean and elegant design, thought to be immediately recognised also from younger children who still cannot read.

The new line Cosmos Natural consists of 7 Cosmos Natural certified references. Cosmos is the most used standard for natural cosmetics worldwide: Baby Soap, Baby Bath, Baby Shower Shampoo, Baby Sweet Almond Oil, Baby Scented Water, Baby no-rinse Cleansing Milk and the Pochette, that contains the four main references of the range (Baby Soap, Baby Bath, Baby Shower Shampoo, Baby Sweet Almond Oil) in 100 ml format. All products are formulated with vegetal extracts from organic agriculture, each production batch is tested for nickel, chrome and cobalt . They are formulated and dermatologically tested to respect even the most sensitive skin – free of dyes, silicones, PEG, parabens, Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS), with natural fragrance – can be used from the very first day of children’s lives.

Every reference has a story to tell and with which enchant the little ones during bath routine. Main products of the line are the protagonists of “Amici per la pelle” (ElectaKids, 2016) written by Maria Elena Olcelli, third generation representative of the Olcelli family. Margherita (Baby Soap), Pasqualino (Baby Bath), Giacomino (Baby Showel Shampoo) and Guendalina (Baby Sweet Almond Oil) are the main characters of a nice tale of regaining lost happiness, love and deep and true friendship.

On the basis of these four products, every reference of the range has its own name to which link other magical adventures to spend with fantasy and lightness bath time.

Margherita and her adventure companions will keep children company by painting one of the most important daily ritual with magic and poetry.

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Linea MammaBaby® is a brand of cosmetic-cleanser products designed for children and for the whole family. The entire production cycle is 100% Made in Italy. Thanks to the attention for the selection of the best natural ingredients and compliance with environmental regulations, each reference is made in harmony with nature.

Linea MammaBaby® is distributed in 17 countries in addition to Italy: Belgium, Holland, Luxembourg, Austria, France, Switzerland, Greece, Spain, Estonia, Slovakia, Slovenia, Croatia, Czech Republic, Poland, Ukraine, Nigeria and Japan.

Olcelli Farmaceutici

Olcelli Farmaceutici has been working in the chemical-pharmaceutical and dietetic sector since 1944, with particular attention to the hospital sector. The company, based in Giussano (MB), operates in accordance with the good manufacturing standards (GMP) and with the standards provided for by the international safety and quality regulations (UNI EN ISO 9001-2015). The commitment to sustainable development with full respect for the environment in line with the principle of quality in harmony with nature is one of its main objectives. Since 2010, photovoltaic panels have been installed that have made the company autonomous up to 40% in electricity consumption.

Media Relations Linea MammaBaby®
BPRESS
Francesca Corrias
Tel: 0272585444
Mail: francescac@bpress.it